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Net activism: The “Kony 2012” phenomena

Seldom before has an idea spread so quickly across the world. Within days tens of millions watched Invisible Children’s “KONY 2012” video as it went viral across the internet and social media. Shocked at the story of killing, rape and child soldiers, demands multiplied that “something must be done” against Joseph Kony and the brutal Lord’s Resistance Army (LRA) he leads in eastern and central Africa.